He further added, “Flipkart Fashion in particular has been a force multiplier for us and we are seeing more and more customers shop across men’s, women’s and kids fashion.” The company claimed to offer 99% of styles on sale. “Over 40% of Flipkart Fashion’s offerings during the sale are special merchandise units exclusively developed by well established brands for Flipkart, across men’s and women’s fashion such as Lee, Wrangler, Puma, Woodland, Fossil, Carlton London, Chemistry and Ferrari to name a few,” Vasudev said. Though men may not be too indecisive over that cashmere sweater they sure do spend more on e-commerce website in comparison to women. A report by Credit Suisse on January 12 showed that 80% men spend on e-tailing as compared to 20% women. “There is an ongoing shift in user demographics. According to an A.T. Kearney and Google survey, women account for 20% of online shopping spend and their share of online shopping has been increasing rapidly. A.T. Kearney and Google expect women's share of online spending to move up to 42% by 2020,” Credit Suisse analysts Anantha Narayan and Nitin Jain said.  The report also cited a survey that showed 50% female shoppers prefer to browse in the fashion categories of e-commerce sites while 64% men preferred electronics.

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