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SAG-AFTRA launches strike against advertising agency BBH

SAG-AFTRA launches strike against advertising agency BBH SAG-AFTRA launches strike against advertising agency BBH Gabrielle Carteris, president of SAG-AFTRA, speaks in 2015 at the Pacific Design Center in West Hollywood. (Al Seib / Los Angeles Times) In a warning shot to the advertising industry, Hollywood’s actors union announced Thursday a strike against the agency Bartle Bogle Hegarty over its recent decision to withdraw from the guild’s contract and to shoot commercials using non-union performers. The SAG-AFTRA strike, which takes effect immediately, means that guild actors will no longer be allowed to audition for commercials created by BBH, a division of the French advertising and public relations giant Publicis Groupe. SAG-AFTRA said its members may continue to work for other Publicis ad agencies, such as Saatchi & Saatchi and Leo Burnett, so long as they are signatories to the guild’s contract. “As SAG-AFTRA members, we must stand together in defense of our contracts, our rights and our ability to build a sustainable career,” the guild said in its announcement to members on Thursday . A representative of BBH didn’t immediately respond to a request for comment. The strike is part of a larger SAG-AFTRA effort to raise awareness of the growing number of non-union commercial shoots . The guild has seen a rise in non-union shoots as the production of online commercials destined for YouTube and other sites flourishes and advertisers and agencies look for ways to save money on tighter budgets. The industry shift comes as more consumers embrace digital streaming options such as Netflix and Amazon Prime Video, which don’t have commercials, over traditional broadcast and cable TV.

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